Marketing és Márka Workshopok

Gondosan összeállított workshopok, eszközök és megoldások tárháza, mely ügyfeleinkre szabva segíti a célok elérését, valamint megoldást kínál az esetlegesen felmerülő problémák orvoslására.

A mai világban egyre több csatornán érheti el ügyfeleit. A workshop programja a legújabb trendekre épül, összefoglalva a hasznos információkat praktikus tanácsokkal, így elősegítve az Ön üzleti növekedését.

Ügyfélkör elemzés


Ahhoz, hogy a digitalis korban üzleti növekedést érjen el elengedhetetlen az üzleti siker fő mozgatórugójának, a vásárlónak alapos ismerete.
Pls hide the rest of this bullet, we don’t want to focus on worshops at the moment:

  • Calculate value per customer
  • Identify the most profitable customers
  • Segment and target
  • Measure efficiency of marketing and sales campaigns and of various communication and distribution channels
  • Build models to predict future business results

 

Marketing Campaigns


In the age of customers using technology, one can no longer pretend that marketing campaigns are driven solely by creativity and advertising/media agencies.
This is a workshop where your teams will understand their role in driving the success of a marketing campaign by:

  • Performing customer analytics
  • Identifying the synergy between customer and brand
  • Writing briefs
  • Selecting the right agencies
  • Monitoring the flow
  • Interpreting the results of a campaign using the latest technologies

 

Brand strategy and brand building


A relevant brand is the key ingredient to healthy business growth.
This is a workshop where your teams will learn how to:

  • Analyze the business from a brand perspective (customer, competition, differentiating value proposition factors)
  • Build a new brand or re-position an existing one
  • Define the brand essence, the brand purpose and the overall brand house
  • Create a branding/rebranding execution plan

 

Innovation


Maintaining the balance between an efficient structure and a flexible environment is increasingly difficult for companies.
In an effort to grow while keeping this balance, each company needs a healthy process of innovation.
This is a workshop where your teams will learn how to:

  • Define innovation
  • Cooperate to make innovation successful
  • Generate new ideas
  • Correlate ideas with the company’s objective and with the brand positioning
  • Structure and analyze the steps in the innovation process: from expectation management to idea generation, concept development, prototype execution and testing, to market launch and results evaluation.

Agency management


In the quest for business success, the outsourcing of certain activities can bring both cost efficiency and higher execution risks. In order to increase efficiency and minimize risks, management of the outsource services providers is important.
This is a workshop where your team will learn:

  • How to select the right research, brand, advertising, media and digital agency
  • How these agencies are structured from a staff and processes perspective
  • How to brief them and how manage the relationship with them, at general and project level
  • How to provide feedback
  • How to evaluate agency performance

 

Marketing for non-marketers

“The client is king” sounds like a cliché, but there are numerous companies which operate in silos, where each department is focused strictly on their area of expertise. This sometimes prevents direct customer interaction.
This is a workshop where any department in an organization can better understand their role in customer value creation and explore customer related basic notions:

  • Market segmentation
  • Identifying business opportunities
  • Customer analytics and feedback reviews
  • Value proposition development
  • Price management
  • Communication and advertising and even brand building

 

Marketing Investment Optimization*

When it comes to growth, cutting through the noise and making your brand relevant and visible is a must. But this means you need to invest more. How much more and in what?
This is a workshop that lays the foundation for marketing analytics:

  • How to budget for marketing and advertising
  • How to allocate resources
  • How to measure their efficiency
  • What is the value of the brand and what is the customer lifetime value
  • How to use regression and how to experiment with marketing

* Workshop dedicated to those passionate about numbers in either marketing or finance departments.

Partener workshops:

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