Gondosan összeállított workshopok, eszközök és megoldások tárháza, mely ügyfeleinkre szabva segíti a célok elérését, valamint megoldást kínál az esetlegesen felmerülő problémák orvoslására.
A mai világban egyre több csatornán érheti el ügyfeleit. A workshop programja a legújabb trendekre épül, összefoglalva a hasznos információkat praktikus tanácsokkal, így elősegítve az Ön üzleti növekedését.
Ügyfélkör elemzés
Pls hide the rest of this bullet, we don’t want to focus on worshops at the moment:
- Calculate value per customer
- Identify the most profitable customers
- Segment and target
- Measure efficiency of marketing and sales campaigns and of various communication and distribution channels
- Build models to predict future business results
Marketing Campaigns
This is a workshop where your teams will understand their role in driving the success of a marketing campaign by:
- Performing customer analytics
- Identifying the synergy between customer and brand
- Writing briefs
- Selecting the right agencies
- Monitoring the flow
- Interpreting the results of a campaign using the latest technologies
Brand strategy and brand building
This is a workshop where your teams will learn how to:
- Analyze the business from a brand perspective (customer, competition, differentiating value proposition factors)
- Build a new brand or re-position an existing one
- Define the brand essence, the brand purpose and the overall brand house
- Create a branding/rebranding execution plan
Innovation
In an effort to grow while keeping this balance, each company needs a healthy process of innovation.
This is a workshop where your teams will learn how to:
- Define innovation
- Cooperate to make innovation successful
- Generate new ideas
- Correlate ideas with the company’s objective and with the brand positioning
- Structure and analyze the steps in the innovation process: from expectation management to idea generation, concept development, prototype execution and testing, to market launch and results evaluation.
Agency management
This is a workshop where your team will learn:
- How to select the right research, brand, advertising, media and digital agency
- How these agencies are structured from a staff and processes perspective
- How to brief them and how manage the relationship with them, at general and project level
- How to provide feedback
- How to evaluate agency performance
Marketing for non-marketers
“The client is king” sounds like a cliché, but there are numerous companies which operate in silos, where each department is focused strictly on their area of expertise. This sometimes prevents direct customer interaction.
This is a workshop where any department in an organization can better understand their role in customer value creation and explore customer related basic notions:
- Market segmentation
- Identifying business opportunities
- Customer analytics and feedback reviews
- Value proposition development
- Price management
- Communication and advertising and even brand building
Marketing Investment Optimization*
When it comes to growth, cutting through the noise and making your brand relevant and visible is a must. But this means you need to invest more. How much more and in what?
This is a workshop that lays the foundation for marketing analytics:
- How to budget for marketing and advertising
- How to allocate resources
- How to measure their efficiency
- What is the value of the brand and what is the customer lifetime value
- How to use regression and how to experiment with marketing
* Workshop dedicated to those passionate about numbers in either marketing or finance departments.