Marketing Strategy & Execution

We keep your business on the track to progress, handholding your team across multiple stages of your business development.

The age of information means for us more focus on our client – you, on your specific needs and your path to growth. This is why we offer you individual attention and tailored solutions and we work alongside you, over short, medium or long term projects.

Medium to long term marketing strategy and execution:

  • Business and data needs analysis from the marketing perspective
  • Customer insights, segmentation
  • Business and marketing objectives set-up/clarification
  • Support for strategic marketing planning
  • Agency selection and contracting: research, advertising, media and digital
  • Brand strategy development, building identity
  • Defining the customer experience with the brand across multiple touch-points
  • Media and digital implementation support
  • Marketing team training and development
  • Support with marketing activation
  • Product and customer portfolio management
  • Company innovation process development and support with implementation

Short to medium term marketing projects:

Marketing strategy and activation

Market and competition analysis, coordination of market research
Corporate and product brand/identity and communication strategies development
Marketing and customer strategies implementation supervision and results evaluation


Innovation based on customer and brand insights

Innovation process development and implementation
Selection and coordination of the working groups for idea generation


Brand positioning and brand portfolio

Branding and re-branding strategy development (brand positioning, brand purpose, master Brands and single Brands)
Selection, contracting and management of brand agencies (identity, media, creative, packaging, digital)
Agency briefing management
Evaluation of creative proposals and support in implementation
Brand architecture strategy