Passionate about building brands and creating deep consumer connections with the brand through communication.
Worked for various multinational FMCG companies for over 15 years, in CEE (specifically Serbia, Poland, Ukraine, Russia and Romania), Amsterdam and Tel-Aviv in various marketing management positions, in charge of one or multiple geographies.
Experienced in international marketing management, product and portfolio management, brand strategy, research management, budget planning, PR, advertising, events management for FMCG.
Built and developed brands across the CEE region.
Involved in large marketing and product development international projects, working with teams in different geographical areas and from different business cultures.
Partnered with media, advertising, product design, research and development agencies from various geographical areas.
Involved in creating and managing the innovation process, new products and new brands development for various geographical areas.
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