Senior Partner
Seasoned professional with expertise focused on digital transformation, data-driven marketing, and customer engagement programs, Madalina has excelled in multicultural environments ranging from mid-sized enterprises to world-class corporations in Europe and the Middle East.
Her work consistently bridges business strategy and technology, delivering impactful solutions that enhance operational efficiency, customer interactions, loyalty, retention, and advocacy while empowering teams to achieve sustainable business growth.
Her key expertise and achievements:
International Digital and Marketing Leadership: Proven success in international customer relationship management (sales, marketing, service), product management and the design, strategy, and deployment of digital programs, platforms, and channels.
Loyalty & Retention Programs: An expert in designing and executing impactful loyalty and retention programs for extensive customer portfolios.
Team Leadership: Built and led high-performing teams of product, marketing, sales and technology professionals. Skilled in recruiting, coaching, and fostering talent, ensuring sustained organizational success.
Directed large-scale international projects and coordinated cross-functional teams across various regions and business cultures to deliver results that exceed expectations.
Partnerships: Established and nurtured productive collaborations with technology, digital, advertising, media and research agencies across diverse geographical and cultural landscapes. Successfully negotiated and managed long-term partnerships and sponsorships with leading global brands, driving enhanced customer value.
Salesforce Certified Marketing Cloud Consultant.
- madalina@headwaymakers.com
- +40 722 87 78 75