Marketing and Brand Workshops

We are preparing your teams for your company’s journey to growth, through a carefully planned set of workshops, tools and solutions, developed in-house or supplied by our partners at Ascendis, all designed to smoothen you journey to growth and eliminate any potential road blocks.

Our workshops are built on the latest trends in marketing and combine useful information with practical case studies relevant to your business, so your team can move your business forward.

Customer analytics

Growing your business in the digital age requires a thorough understanding of a business’ main driving factor: the customer.
This workshop teaches your team to:

  • Calculate value per customer
  • Identify the most profitable customers
  • Segment and target
  • Measure efficiency of marketing and sales campaigns and of various communication and distribution channels
  • Build models to predict future business results

 

Marketing Campaigns

In the age of customers using technology, one can no longer pretend that marketing campaigns are driven solely by creativity and advertising/media agencies.
This is a workshop where your teams will understand their role in driving the success of a marketing campaign by:

  • Performing customer analytics
  • Identifying the synergy between customer and brand
  • Writing briefs
  • Selecting the right agencies
  • Monitoring the flow
  • Interpreting the results of a campaign using the latest technologies

 

Brand strategy and brand building

A relevant brand is the key ingredient to healthy business growth.
This is a workshop where your teams will learn how to:

  • Analyze the business from a brand perspective (customer, competition, differentiating value proposition factors)
  • Build a new brand or re-position an existing one
  • Define the brand essence, the brand purpose and the overall brand house
  • Create a branding/rebranding execution plan

 

Innovation

Maintaining the balance between an efficient structure and a flexible environment is increasingly difficult for companies.
In an effort to grow while keeping this balance, each company needs a healthy process of innovation.
This is a workshop where your teams will learn how to:

  • Define innovation
  • Cooperate to make innovation successful
  • Generate new ideas
  • Correlate ideas with the company’s objective and with the brand positioning
  • Structure and analyze the steps in the innovation process: from expectation management to idea generation, concept development, prototype execution and testing, to market launch and results evaluation.

Agency management

In the quest for business success, the outsourcing of certain activities can bring both cost efficiency and higher execution risks. In order to increase efficiency and minimize risks, management of the outsource services providers is important.
This is a workshop where your team will learn:

  • How to select the right research, brand, advertising, media and digital agency
  • How these agencies are structured from a staff and processes perspective
  • How to brief them and how manage the relationship with them, at general and project level
  • How to provide feedback
  • How to evaluate agency performance

 

Marketing for non-marketers

“The client is king” sounds like a cliché, but there are numerous companies which operate in silos, where each department is focused strictly on their area of expertise. This sometimes prevents direct customer interaction.
This is a workshop where any department in an organization can better understand their role in customer value creation and explore customer related basic notions:

  • Market segmentation
  • Identifying business opportunities
  • Customer analytics and feedback reviews
  • Value proposition development
  • Price management
  • Communication and advertising and even brand building

 

Marketing Investment Optimization*

When it comes to growth, cutting through the noise and making your brand relevant and visible is a must. But this means you need to invest more. How much more and in what?
This is a workshop that lays the foundation for marketing analytics:

  • How to budget for marketing and advertising
  • How to allocate resources
  • How to measure their efficiency
  • What is the value of the brand and what is the customer lifetime value
  • How to use regression and how to experiment with marketing

* Workshop dedicated to those passionate about numbers in either marketing or finance departments.

Partener workshops:

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